Presentations DAM: Asset integration for rich content In addition, a product’s digital presentation has an impact on offline channels, as more and more check online channels before visiting physical stores. In a scenario where everything digital is in constant acceleration, manufacturers and retailers are moving to emphasize enriched audiovisual and multimedia content in order to meet the expectations of the online buyer. It is also essential to effectively undertake multichannel and omnichannel strategies. Management of digital assets for products is a must in the creation and maintenance of printed and digital product catalogs, ecommerce channels, and other digital channels (brand sites, partners, marketplaces, etc.). 4 Advantages of centralizing product data (PIM) and digital assets (DAM)ĭAM is the set of software solutions aimed at organizing, storing, and managing audiovisual resources, documents, and multimedia (such as images, videos, animations, graphics, logos, presentations, etc.) – as well as their associated metadata.
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